Arraytics’ Year in Review 2025: A Year of Growth, Fun, and Learning
Nahid Komol
50 minutes read 
“People don’t buy products. They buy better versions of themselves.”
That idea shaped how we approached 2025 at Arraytics. It became a year of quick decisions that led to meaningful progress.
Instead of rushing, we spent more time listening. We paid close attention to how people actually use our products, where they slow down, and where things feel harder than they should.
We did long discussions, late nights brainstorming, and plenty of trial and error only to make your journey easier and smoother.
Let’s wrap up what we did through out this year and what’s ahead. In this year in review 2025 post, we will share our entire journey. What we worked on, what we learned along the way, and how those lessons are shaping what we build next.
Just an honest look at the year behind us and the path ahead.
A quick glimpse of Arraytics in 2025
We started our journey in 2013 with one clear goal: to build technology that makes work easier and smoother for real people.
Over the years, that focus helped us grow from a small WordPress product team into a company working across WordPress, AI, SaaS, and modern web technologies.
Our products are shaped by hands-on use and constant feedback from site owners, businesses, and developers. We don’t build in isolation. Every feature comes from real problems we see users facing every day.
Our flagship products of 2025
- Eventin: Plan, host, and manage events directly from the WordPress dashboard
- WPCafe: Manage restaurant menus, orders, and reservations in one place
- Booktics (New): Built for service businesses with structured, multi-step booking needs
- WP Timetics: Simplify appointment booking and scheduling
- Poptics: Create smart popups to grow leads, sales, and conversions
Our all over performances in 2025
2025 was shaped by research, testing, teamwork, and steady iteration. We spent the year improving how we build and support our products, and that effort showed across growth, engagement, and user support.
Our reach and impact
-
70,000+
organic clicks from search
-
90,000+
YouTube views across our video content
-
50,000+
organic views across different platforms
-
500+
resources published (docs, videos, and articles)
Support, trust, and real conversations
-
15,776
support tickets answered
-
6,882
technical issues resolved
-
50+
live support calls with customers
-
350+
five-star reviews from users
These numbers go beyond reach or visibility. They reflect the time, care, and consistency our team put into delivering better experiences and building products that help businesses grow.
The focus that shaped our 2025
Throughout 2025, Arraytics grew through consistent work and close collaboration with our users. That progress came from a few core values that guided how we worked and helped shape our success.
Every step forward was built on team effort and user trust.
We value our team’s ethics and bonding
Strong collaboration, open communication, and mutual respect helped us stay aligned and work more effectively as a team.
We tackle challenges together
Instead of facing problems alone, we worked through them as a team, making better decisions even during complex situations.
We ensure quality over quantity
We focused on building stable, well-tested solutions instead of rushing features, delivering improvements that truly mattered to users.
Product updates in 2025 that made a real impact for 70,000 users
In 2025, our focus at Arraytics was clear: build products that solve real problems and fit naturally into how people work every day. Instead of chasing volume, we invested time in improving core workflows, performance, and usability across our product lineup.
“These updates reached nearly 70,000 users worldwide, helping businesses manage bookings, events, marketing, and operations with less friction and more confidence.”
Every improvement was guided by real usage, honest feedback, and practical needs, ensuring that what we shipped delivered measurable value, not just new features.
Let’s see the overall updates of our core products:
1. WP Timetics – Appointment scheduling solution for WordPress
In 2025, WP Timetics focused on making appointment scheduling more reliable, secure, and easier to manage for growing businesses.
WP Timetics at a glance:
- Total releases: 29 (18 Free, 11 Pro)
- New features added: 12+
- Total commits: 336
- Blog published: 15+
- Video published: 5+
Instead of adding surface-level features, we worked on solving the everyday issues users face with availability syncing, meeting logistics, staff access, and payment consistency.
Every improvement was guided by real scheduling scenarios, one-to-one meetings, team bookings, virtual sessions, and paid appointments so that users could rely on Timetics without manual work or confusion.
Core WP Timetics features refined in 2025
2025 was a stability and reliability year for WP Timetics. We strengthened the scheduling core, refined booking logic, and improved how appointments sync across calendars, payments, and teams. Several long-standing edge cases were resolved to ensure appointments behave exactly as users expect.
Explore everything Timetics can do
From smart scheduling and team management to automation and integrations, Timetics is built to handle real service-based booking workflows.
View all Timetics features →2. Booktics – The service-based booking solution for WordPress
In 2025, Booktics was built with a clear purpose: to solve real booking problems for service-based businesses.
Booktics at a glance
- Total releases: 19 (13 Free, 6 Pro)
- New features added: 22+
- Total commits: 3,562
- Blog published: 15+
- Video published: 5+
Instead of generic appointment tools, we focused on structured service flows, flexible scheduling, and tools that reduce manual work for both admins and customers.
Real-world service workflows, from salons and clinics to fitness centers and repair services, shaped every feature. The goal was simple: make booking easier to manage, easier to use, and easier to scale.
Also, we successfully integrated Booktics with Directorist. It will let you link your booking services directly to your Directorist listings. This means that visitors browsing your directory can discover services and book them instantly.
Core Booktics features refined in 2025
2025 marked the foundation year for Booktics. We focused on building a service-first booking architecture that supports complex service details, flexible schedules, and real business needs. Core booking flows were designed to handle multi-step services without adding friction.
This groundwork prepared Booktics for long-term growth while keeping the setup simple for new users.
Booktics — built for service-based bookings
Manage services, schedules, teams, and payments in one place. Booktics is designed for real service workflows without manual follow-ups.
Explore Booktics →3. Poptics – Smart marketing popups builder for real growth
In 2025, Poptics focused on one clear goal: helping businesses convert more visitors without hurting user experience or site performance.
Instead of basic popups, we built a system that combines AI, behavior-based targeting, and conversion data to support real marketing workflows.
Poptics at a glance:
- Total releases: 34 (20 Free, 14 Pro)
- New features added: 30+
- Total commits: 551
- Blog published: 20+
- Video published: 1
Every feature was designed to reduce guesswork and give users more control over when, where, and how popups appear, while keeping sites fast and responsive.
Core Poptics features refined in 2025
2025 was a major expansion year for Poptics. We strengthened the campaign engine, introduced AI-powered creation tools, and added advanced logic to support complex marketing use cases.
The focus was on building smarter campaigns that adapt to user behavior rather than interrupt it. You can check the roadmap to know what’s coming.
Explore everything you can build with Poptics
From AI-powered popup creation to advanced targeting, A/B testing, and eCommerce automation, Poptics gives you full control over how and when you convert visitors into leads and customers.
View all Poptics features →4. Eventin: The best event manager plugin for WordPress
In 2025, Eventin went through a major core upgrade with the launch of Eventin 4.0. We focused on strengthening the foundation, improving performance, and refining everyday event workflows.
Key updates included a new Gutenberg-based Template Builder, advanced email automation, a redesigned RSVP system, and multivendor enhancements. These improvements made Eventin more flexible, stable, and easier to manage at scale.
5. WPCafe: All-in-one restaurant management plugin for WordPress
WPCafe 3.0 marked a complete rebuild with a modern React-based architecture. The update focused on speed, clarity, and real restaurant workflows.
With a new Intelligence Hub, live order tracking, multivendor support, flexible scheduling, and improved menu and reservation management, WPCafe became more reliable and easier to use for single-location and multi-location restaurants.
Timetics AI 2.0 is ready to make its first footstep.
Most scheduling tools help people book time. That works fine until real work begins.
We kept seeing the same problem. Experts are giving extra time for free. Meetings are running longer than planned. More tools have been added just to handle payments, follow-ups, and teams.
Time was being used, but not respected. So we rebuilt Timetics AI.
Timetics AI 2.0 protects your time while helping you earn from your expertise. Offer help on your terms, set clear boundaries, and charge fairly when more time is needed, without unproductive conversations.
Instead of stopping at booking, smart appointment scheduling software supports the full flow of real service work. Scheduling, availability, services, teams, payments, and automation all work together in one place.
We didn’t rebuild Timetics AI to add more features. We rebuilt it to make time fair for experts and the people they help.
Video
Why businesses choose Timetics AI 2.0 over Calendly or Cal
Calendly and Cal are great for simple meeting booking. But as companies grow, scheduling becomes more than picking a time.
We saw teams struggle with:
- Too many manual steps to manage sessions
- No clear way to handle paid services
- Limited control over teams and availability
- Extra tools needed for payments, follow-ups, and automation
Core Timetics AI 2.0 features that matter
It’s not just about sharing availability. It’s about protecting time, earning from expertise, and running services without friction. Timetics AI 2.0 wasn’t built to win on simplicity alone. It was built to support real work, real people, and real business needs.
Start scheduling smarter with Timetics
Protect your time, manage services with confidence, and automate bookings without manual follow-ups. Timetics is built for real business workflows.
Sign up for Timetics →No setup hassle · Start in minutes
Themes that we have released in 2025
In 2025, our theme updates were driven by stability, compatibility, and real-world use. Rather than surface-level changes, we focused on performance improvements, security fixes, and tighter integration with our expanding plugin ecosystem.
Some themes received focused improvements based on user feedback and usage patterns.
- Instive (Insurance & service theme): Redesigned the Insurance Plan Slider after layout issues were reported and introduced Booktics integration to support service-based booking use cases.
- Poptics integration was added to 14 themes; including Eventplace, Cuinare, Bascart, Qoxag, Privsa, Turitor, Gloreya, Instive, Digiqole, Deliciko, Buildbench, Exhibz, and Geobin. This gave users built-in tools for lead generation, exit-intent popups, and email opt-ins, helping them turn traffic into real engagement.
- Booktics integration was rolled out across 6 service-focused themes, Inzox, Privsa, Instive, Digiqole, Induxo, and Autrics, providing a native appointment booking experience tailored for service-based websites.
These integrations reduced setup friction and allowed users to launch marketing and booking features faster, directly from their chosen theme.
More insights that inspire us to grow, scale and move forward
In 2025, our team continued to grow in a steady and thoughtful way. With 30+ team members working across 45+ products and more than 12 years in the WordPress space, we focused on building a balanced structure where product, design, support, and marketing teams could work closely without silos.
Collaboration improved through clearer ownership, better communication, and shared goals across teams. We spent more time reviewing work together, testing ideas early, and learning from feedback before shipping updates.
Internally, our processes became more organized. Documentation improved, handoffs became smoother, and support and product teams stayed better aligned. These changes helped us move faster while maintaining quality across everything we shipped.
Some memorable moments that we can’t forget
Our team tours in 2025 gave us time to step away from daily work and reconnect as people. These moments helped us reflect on how far we’ve come, strengthen team bonding, and return with fresh energy and clearer focus.
A major highlight of the year was attending and sponsoring WordCamp Dhaka 2025 as Arraytics. It was our first WordCamp as a sponsor, and the experience was truly special. We connected with 893 attendees at our booth, shared ideas, listened to real user stories, and became part of the wider WordPress community in a meaningful way.
Alongside work and events, simple dine-outs played an important role in our journey. These relaxed moments helped us unwind, share conversations beyond tasks, and build stronger relationships as a team. Sometimes, the smallest moments leave the biggest impact.
Plans that we could implement in a better way
Not every idea worked as expected in 2025, and that’s part of building products in the open. Some features didn’t work the way we expected, a few experiments didn’t scale, and a handful of decisions needed rethinking after real-world use.
In some cases, we moved too early without enough validation. In others, we learned that solving a problem required a simpler approach than we first assumed. User feedback played a key role in helping us spot these gaps quickly.
These experiences helped us refine how we plan, test, and prioritize. Going forward, we’re placing more emphasis on early feedback, clearer problem definition, and smaller iterations before wider releases.
Lessons we’re taking forward for 2026
2025 gave us clearer direction through real usage and honest feedback. Our users reminded us that simplicity, stability, and clarity matter more than long feature lists. The more we listened, the better our decisions became.
“What surprised us most was how much impact small improvements had. Better workflows, faster performance, and clearer onboarding often mattered more than big feature launches.”
We also learned what to stop doing. Rushing releases, overcomplicating setups, and building without enough validation are things we’re moving away from.
Looking forward to accomplishing something big in 2026
As we move into 2026, our focus remains simple and clear. Everything we build is guided by the people who use our products every day.
For everything, we would like to show our gratitude:
To our users
Thank you for your trust, feedback, and patience. Your real-world needs shape every decision we make.
To our community
Your support, discussions, and shared knowledge inspire how we grow and improve together.
To our team
Your dedication, teamwork, and commitment to quality make everything possible. Every release reflects your effort.
To our partners
Thank you for collaborating with us and helping extend the value of what we build.
We’re excited about what’s ahead and committed to making 2026 a year of better experiences, stronger products, and meaningful progress for everyone involved.
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