15 Best WordPress Business Trends that All Small Businesses Should Follow in 2024

WordPress is one popular and widely used CMS to develop user-friendly and competitive websites. Over 40% of the websites on the internet are WordPress websites at present.

As we slide into 2024, it’s paramount to keep ahead of the curve by adopting the latest WordPress business trends. 

Whether you’re a seasoned entrepreneur or just starting out your lean startup or small business, optimizing your WordPress website with the trends can make a big difference in your success. 

In this blog, we’ll look at the key WordPress trends influencing the landscape of small businesses and share concrete facts to help you stay sharp in the competition ahead.

By the end of this article, you will know the best WordPress trends for small businesses in 2024 that can transform your WordPress presence this year.

👑 Customer Experience (CX) is King:

In today’s hyper-connected world, prioritizing customer experience isn’t just a luxury – it’s a necessity for sustainable growth. 

Small businesses can differentiate themselves by delivering personalized interactions and seamless omnichannel experiences. 

Imagine a customer visiting your WordPress website and receiving tailored product recommendations based on their past purchases, or seamlessly transitioning from your website to social media platforms without missing a beat. 

Tools like WPCafe and Eventin can integrate with WordPress to streamline customer interactions and enhance CX.

📱 Mobile-First Design:

Everything in WordPress is getting faster, quicker and better day by day. 

Even the WordPress builders are working days and nights to optimize the user interface, just to make sure the users get to enjoy their time there. 

And more importantly, these user interfaces are becoming more and more mobile-friendly, or should we call it “mobile-first”.

According to MobiLoud, Mobile makes up 58.21% of the global internet traffic

WordPress developers in 2024 are leaning on ensuring mobile-friendly, intuitive, and responsive designs so that users can access the front end quickly and have a great experience using the plugins or themes. 

📌 Real-Life Example: WPCafe, one of our best-selling WordPress plugins for Food Ordering and Café management, has made a complete mobile app to make sure the customers (who are mostly café & restaurant owners) have quick access to their backend, 🍔 set food ordering menu, 🤝 customize the team roasters, 🛵 setup delivery/pickup time, 🔔 take live orders etc. and so much more.

Small WordPress businesses can no longer afford to overlook mobile optimization if they want to attract and retain customers on WordPress. 

Optimizing themes and plugins that offer perfect-fit mobile responsiveness can significantly lead to sustainable business practices and improve user experience.

🤖 The Next Big Thing: AI-packed Experience:

The AI bomb got dropped at the end of 2022. 

Sam Altman, the CEO of OpenAI, launched ChatGPT, gaining over 100 million users worldwide within the first few months since their launch. Since then, this fastest-growing software application has changed the entire diagram of the technology and revolutionized what the Internet stands for—access to data. 

Now the whole world, including the giant-sized WordPress community has turned to using AI to build, optimize, and offer greater experience for WordPress small businesses than before. 

Artificial Intelligence (AI) isn’t just for tech giants anymore – it’s becoming increasingly accessible to small businesses. From marketing automation to customer service chatbots, AI-powered tools can streamline operations and enhance productivity. Imagine having a chatbot on your WordPress website that can answer customer queries in real time, freeing up your team to focus on strategic initiatives.

🔊 Voice Search Optimization: 

Imagine this.

Like Jarvis from Iron Man.

You just tell him anything and he’ll respond and give you the finest results that you are looking for.

That’s how voice search works nowadays.

With voice messages turning into texts by automatic speech recognition system (ASR), you can easily search for anything on the planet with just a simple voice command.

This voice search trend, since 2018, has been at large with lots of improvements day by day and has been polished ever since.

WordPress marketers worldwide now consider Voice search a big shot since most of the traffic on the internet is mobile users. In that case, optimizing voice search and ranking on the SERP on Google is a now “sure-shot” way to get customer’s attention and get a significant amount traffic on your WordPress website.

Small WordPress businesses can also leverage WordPress plugins to optimize their content for voice search, making sure that their website ranks for voice-based queries relevant to their industry.

📝 Content Marketing Strategy:

Leaning onto Content Marketing has never been this important until now.

Small businesses across the world, WordPress or not, are diving into content marketing to stand out from the content crowd. Content Marketing is the strategic marketing approach to visualize, create, distribute, and optimize content and different content types (webinars, blogs, videos, podcasts, etc.) to get website visitors and nurture the prospective audience into paying customers.

According to Kuno Creative, 51% of content consumption derives from organic search, an essential goal of Content Marketing.

So, Content Marketing, as a sparkling WordPress Business trend in 2024, should be the #1 priority in the checklist of every small business.

A study by Adobe in 2023 shows that 55% of marketers plan to post content more frequently.

Here’s what you can do to get started with Content Marketing for WordPress:

• Define Your Marketing Goals: Choose what type of goal you want to achieve with Content Marketing. Is it traffic? Conversion? More brand impression? How will you measure your success?
• Define your audience: Find out who you are actually targeting to convert, the ideal customers who can purchase your product.
• Do Keyword Research: Do a bit of keyword research based on the “Seed keyword” that people might use to search and find you.
• Craft a Content Strategy: Do some research as to what type of content you need to get their attention, and make a list of high-converting content that can stand out.
• Create a Content Calendar: A content or editorial calendar can ease up your content production by letting you stay organized and ensure consistency in your content production.
• Build an Email List: Build an email list by letting them subscribe to your newsletters, e-books, or any downloadable content.
• Share on Socials: Produce content and share your blogs on social media to gain traction with the potential audiences who hang out there.
• Analyze Your Success: Once you set up analytics on your WordPress website with Google Analytics 4, you should measure the performance of the content with the metric you chose earlier as a goal, like traffic, event sessions, conversion, impression, etc.

There’s no alternative to Content Marketing when it comes to converting prospects into paying customers, which goes the same for all small businesses out there.

🛒 E-commerce Integration:

Another WordPress Business trend on the rise is the E-commerce integration with WordPress websites, changing the way of offering products & services worldwide.

If you run an online store, that means you need a reliable e-commerce platform nowadays that works well with your WordPress site. This will help you boost your sales potential and offer a smooth shopping experience to your customers.

📌 For example, WooCommerce integrates seamlessly with WordPress, allowing you to create and manage your online store from your WordPress dashboard.

You can customize your store’s appearance, functionality, and performance with thousands of themes and extensions. You can also sell any type of product, accept various payment methods, and ship to any location with WooCommerce.

Integrating e-commerce with your WordPress site will give you many benefits, such as:

• Increased visibility and traffic: WordPress is the most popular website platform, powering 43.2% of all websites on the internet. By using WordPress for your e-commerce site, you can leverage its SEO features, plugins, and themes to rank higher on search engines and attract more visitors.
• Stronger security and reliability: WordPress and its e-commerce plugins are constantly updated and maintained by their developers and communities. This ensures that your site is protected from hackers, malware, and other threats.
• Improved on-site journey and conversion rate: WordPress and its e-commerce plugins offer a user-friendly interface and a responsive design that makes your site easy to navigate and use on any device. You can also use conversion optimization plugins, such as OptinMonster or WPForms, to create engaging pop-ups, forms, and landing pages that encourage your visitors to take action and buy your products.

For small businesses selling products online, integrating an e-commerce platform with WordPress is becoming a must-do to tap into sales opportunities.

🔒 Website Security:

Concerns for website security have been one of the rising WordPress Business trends since hackers have no break of breaching people’s websites to cause a lot of harm.

Even so, small businesses face a growing risk of cyberattacks, as hackers target their websites for various reasons, such as stealing data, extorting money, or disrupting operations.

According to a report by SiteLock, WordPress sites are three times as likely to have malware than non-CMS websites, and 18% of WordPress sites have at least one vulnerability, including SQLI, CSRF, and XXS.

Empowering over 43.2% of all websites on the planet, WordPress becomes a prime target for hackers and cybercriminals who cause harm to the themes, plugin errors or exploit user data from the site.

To protect their WordPress websites from cyber threats, small businesses need to implement effective security measures, such as updating WordPress and its components regularly, using strong passwords and two-factor authentication, installing security plugins and firewalls, and backing up their data.

These measures can help prevent common attack vectors, such as brute force, SQL injection, cross-site scripting, and malware infection. You can also use security plugins, such as Sucuri or Wordfence, to add extra layers of protection to your site.

📚 RTL and Multi-Language Support: 

People all over the world are not bound to the English language anymore.

Many small and medium businesses are operating in local areas and using local languages to get customer’s attention. So they need an ecosystem where that supports their mother tongue or any other preferred language.

Not just translations, small businesses now look for WordPress themes and plugins that are compatible with multi-language support as well as support Right to Left (RTL) languages such as Arabic, Hebrew, Chinese, etc.

If you’re a business owner who operates on local premises, it’s time you can easily get a WordPress plugin, themes, or any other tool with multiple language support. 

👩‍💻 Low-Code Experience:

The days of coding are getting over.

Businesses worldwide, whether large or small, are turning away from manual coding, especially in the WordPress industry.

What’s replacing all these manual grunt coding are the WordPress plugins making the low-code experience for the customers.

The front-end as well as the admin sites of low-code WordPress plugins offer intuitive, user-friendly UI so you can easily do all your work without writing too much code on the HTML, or anywhere else. 

💻 Drag-Drop Widgets: 

We just talked about the trend of the low-code experience.

That trend is backed and supported by this trend.

The drag-n-drop features.

Now every WordPress plugin builder as well as any SaaS tool out there designed for small businesses now offers drag & drop features.

SaaS tools like Canva, Miro as well as many WordPress plugins like Dorik, or any other popular website builders now offer drag-and-drop features to save you tons of time doing your work.

Splendid, isn’t it?

📈 Data Analytics and Insights:

Data is the future.

Businesses around the globe are leaning into data-driven ecosystems to laser-sharp target, analyze, and convert customers with a perfect chord.

If you have a WordPress website, you need to know how your visitors are finding, using, and engaging with your site. This will help you make data-driven decisions to grow your business and achieve your goals.

One of the best tools to track and analyze your website traffic and user behavior is Google Analytics. Google Analytics is a free and powerful plugin that integrates with WordPress and provides you with various metrics and reports on your site’s performance.

By using Google Analytics, you can gain valuable insights into your website, such as:

• How many visitors your site gets
• Where they come from
• How long they stay on your site
• How your visitors find your site (organic search, social media, email, etc.)
• How your visitors interact with your site
• What pages they view, what actions they take, and what content they prefer.

These useful metrics can surely help you track your site’s goals, revenue, and ROI and take your small business to a new height.

📣 Social Media Integration:

Not just organic search or email marketing, social media integration has become a big buzz in the small business community.

Businesses having a strong brand identity on social media get to catch more traction, more impressions, and engagement from the audience, which ultimately leads to more traffic and conversion.

Integrating social media platforms with your WordPress website can amplify your online presence and increase engagement with your audience. Whether you’re sharing blog posts or promoting products, seamless integration with social media platforms like Facebook and Instagram can drive traffic and foster community engagement.

🔍 Local SEO Optimization:

Not just international, Search Engine Optimization has reached its highest business WordPress business trends on Local SEO too.

WordPress users as well as any other small business owners have integrated into the local markets to gain better revenue flow, brand loyalty, and more paying customers.

If you haven’t yet, start working on Local SEO for your small business so you can get along in the WordPress business trends while growing your platform on the local market. That’s not all, you can achieve many things with Local SEO, such as:

Increasing their online presence: By optimizing their website for local keywords, such as their city, neighborhood, or service area, small businesses can rank higher on local search results and get more exposure to potential customers.

Driving more foot traffic and sales: By optimizing their website for local SEO, small businesses can also provide useful information to their customers, such as their address, phone number, opening hours, directions, and reviews. This can help customers find and visit their physical location and make a purchase.

Building Brand loyalty: By optimizing their website for local SEO, small businesses can also showcase their credibility and reputation to their customers, such as their awards, certifications, testimonials, and social media presence.

WordPress plugins like Yoast Local SEO or Rank Math can help small businesses optimize their website for local keywords and improve their presence in local search results.

📧 Building an Email List:

Nowadays, every business has an email list.

Most medium-sized and giant businesses already run their revenue flow with Email Marketing.

The same thing is becoming feasible for lean startups and small businesses too.

Email marketing is a powerful online marketing strategy that involves sending emails to your prospects and customers, to build relationships, increase loyalty, and boosting sales.

According to a report by HubSpot, email marketing generates $38 for every $1 spent, which is a 3,800% ROI

By sending regular and consistent emails to your subscribers, you can keep your brand top of mind and increase your recognition and recall. Not only that, by using WordPress plugins, you can easily create and manage your email list, and capture leads from your website, social media, or other sources.

🤝 The Power of Micro-Influencers:

Influencer marketing has evolved with micro-influencers: influential people with smaller, highly engaged followings.

This year 2024 has seen the rise of micro-influencers on a big rise. With the help of a micro-influencer, small businesses can tap into a large market in the same niche and generate word-of-mouth, referral sales, and improved brand loyalty.

But what’s more?

• Higher engagement rates: Micro-influencers tend to have more active and loyal followers, who trust their recommendations and interact with their content.
• Reduced marketing costs: Micro-influencers are more affordable and flexible than macro-influencers, who often charge high fees and have strict contracts.
• Accurate relevance: Micro-influencers are more likely to share the same interests and values as their followers, and to create authentic and relatable content. They can also reach more targeted and qualified audiences, who are more likely to be interested in a brand’s products or services.

So, getting into the WordPress Business trends of partnering with micro-influencers for your small business will be a golden ticket to the brand’s success. 

Wrapping up all the WordPress Business Trends

By following these 15 WordPress Business trends in your WordPress website plan, you will position your company for development and success in 2024 and beyond. 

But here’s a surprise. 

If you’re looking for easy access to all these high-converting WordPress Business trends for your small businesses, We have tons of awesome WordPress plugins and themes with the latest upgraded trends and features. Feel free to check them out.