The WordPress platform is known for its super flexibility in managing content. And the Gutenberg Block Editor is a powerful tool that takes that smoothness to the next level.

With Gutenberg, you can create content using blocks—modular elements like paragraphs, images, buttons, and more. Each block can be changed using visual tools. This makes it easy to build pages without using any code.

Whether you’re new to WordPress or looking to improve your content creation process, this guide will walk you through everything you need to know about Gutenberg.

It starts from the basic functions to advanced tips, we will help you understand how you can use the editor, best practices, common challenges, and how to solve them.

TL;DR – What You’ll Learn in This Guide

• What the Gutenberg Block Editor is and how it works
• Step-by-step tutorial to create pages using Gutenberg
• Best practices for using and organizing content blocks
• Tips for embedding multimedia and improving SEO
• Pros and cons of using Gutenberg vs Classic Editor
• Common issues and how to troubleshoot them

What is the WordPress block editor, and how does it work?

The WordPress Block Editor, also known as Gutenberg, is a visual content editor that allows users to build pages and posts using modular content blocks. Each block—such as a paragraph, image, or video—can be independently customized, moved, and styled.

Reference: According to the Gutenberg Developer Handbook , blocks are the basic units of content used to build WordPress pages visually.

This block-based approach makes content creation more flexible and user-friendly, especially for beginners, and removes the need for writing custom HTML or shortcodes.

In contrast, the Classic Editor is a traditional WYSIWYG editor that uses HTML tags for formatting, similar to how word processors work. While familiar to long-time WordPress users, it lacks the design flexibility and visual editing capabilities of Gutenberg.

The Gutenberg Editor replaces code-heavy editing with a clean, drag-and-drop interface, making it easier to build dynamic layouts without technical skills.

Key features and benefits of using Gutenberg

• Block-based layout: Every section of your content is treated as a block, which can be managed and styled independently.
• Reusable blocks: You can save commonly used blocks and reuse them across different posts or pages to maintain consistency.
• Drag-and-drop interface: Rearrange blocks easily by dragging them into place, allowing full layout control without code.
• Rich media integration: Embed videos, images, galleries, and audio files directly within content blocks.

As noted in the Make WordPress Core blog, Gutenberg is the future of WordPress editing, with continuous improvements added in every core update.

Gutenberg block editor vs. Classic editor: A comparison table

This table highlights the key differences between these two WordPress block editors to help you decide.

Feature	Gutenberg Block Editor	Classic Editor
Interface	Modular, drag-and-drop editing	WYSIWYG interface, similar to word processors
Structure	Content is built using visual blocks	Content is structured with HTML tags
Layout Options	Offers flexible layouts with block-based design	Limited layout options, mostly focused on text
Ease of Use	User-friendly, designed for beginners	Requires HTML knowledge for complex designs
Learning Curve	Easier to learn with a visual approach	Limited layout options, mainly focused on text

A step-by-step guide on using blocks to build WordPress pages and posts

To use the Gutenberg editor, go to your WordPress dashboard. When you create a new post or page, the Gutenberg editor will open automatically.

Each part of your content—like text, images, or videos—is added as a separate block. You can move, edit, and style each block on its own. This gives you more control over how your page looks.

Step 1: Create a new page

Log in to Your WordPress Dashboard: Access your WordPress website’s dashboard by entering your login credentials > Hover over the “Pages” option in the left-hand sidebar > Click on “Add New” to initiate the page creation process.

You can also use the Gutenberg block editor to manage your blog content similarly.

Now, enter a page title: At the top of the page, you’ll find a title field. Type in a descriptive title for your new page. This title will be visible to visitors.

Start building with blocks: The Gutenberg editor presents a clean interface with a “+ Add Block” button. Click this button to access a wide range of block options.

Step 2: Navigate to the basic layout

• Top Toolbar: Contains options for saving, publishing, and undoing changes.
• Sidebar: Contains settings for individual blocks and documents.
• Content Area: Where you add and edit content using blocks.

What types of blocks are available in Gutenberg?

• Paragraph Block: For adding text content.
• Heading Block: For adding headings and subheadings.
• Image Block: For inserting images.
• Gallery: To create image galleries.
• List Block: For creating ordered and unordered lists.
• Button: To add clickable buttons.
• Currently, there are over 90 Guten blocks available.

Step 3: Arrange and customize blocks

Each block has a toolbar that appears when you click on it. This toolbar offers options like:

• Adding, duplicating, or deleting blocks.
• Changing block alignment (left, center, right, wide).
• Accessing block-specific settings.

Drag and drop blocks to rearrange their order. Click on individual blocks to access specific settings and customization options.

Step 4: Preview and publish your page

• As you build your page, you can preview its appearance by clicking the “Preview” button in the top right corner.
• Once you’re satisfied with your page, click the “Publish” button.
• Alternatively, you can save a draft for later editing by clicking “Save Draft”.

Website Frontend View

What are the best practices for organizing content in Gutenberg?

1. Use headings to improve readability and SEO

• Why use headings: Headings help break your content into manageable sections, making it easier for readers to follow. Additionally, they play an important role in SEO by structuring your content.
• How to use them: Use the Heading Block to add headings and subheadings. Choose from H1 to H6, but remember to use them sequentially (e.g., H1 for the main title, H2 for the main sections, and H3 for subsections).

2. Incorporate images, videos, and galleries

• Why use multimedia: Multimedia elements make your content more engaging and visually appealing, which can help retain readers’ attention.
• How to use them: The Gutenberg block editor offers several multimedia blocks, including Image Block, Video Block, and Gallery Block.
  • Image block: Upload or select images from your media library. Use the block settings to adjust alignment and size, and add alt text.
  • Video block: Embed videos from your media library or external sources like YouTube and Vimeo.
  • Gallery block: Create image galleries with customizable layouts and settings.

3. Internal linking for improved navigation and SEO

• Why internal linking: Internal links guide readers to related content on your site, improving their experience and helping search engines crawl your site more effectively.
• How to use it: To create internal links, use the Link Block or add a link to any block. Highlight the text, click the link icon, and paste the URL of the related post or page.

What are the Pros and Cons of the Gutenberg block editor in WordPress

Pros

• User-Friendly: Intuitive drag-and-drop interface suitable for beginners and non-developers.
• Flexibility: Modular block-based approach allows for creative and complex layouts.
• Customization: A wide range of customization options for each block.
• Integrations: Seamless integration with plugins and third-party blocks.
• Innovate: Fully compatible with modern web standards and responsive design.

Cons

• Learning Curve: Users who switch from another WordPress editor may require some time.
• Compatibility: Some older plugins/themes and plugins may not be fully compatible.
• Performance: Heavy use of blocks and multimedia can impact page load times if not optimized.

What are the common issues in Gutenberg, and how to fix them?

Issue 1: Block editor not loading or crashing

• Plugin conflicts: To identify the problematic plugin, temporarily deactivate all plugins and then reactivate them one at a time until you find the one.
• Theme compatibility: Try a default WordPress theme to see if it works. If it’s resolved, the theme is likely causing problems.
• WordPress core issues: Ensure WordPress and all its core components are up-to-date.
• Browser compatibility: Try different browsers to see if the issue is browser-specific.
• PHP version: Check if your PHP version is compatible with WordPress and your theme.

Issue 2: Block editor performance issues

• Too many blocks: Reduce the number of blocks on a page for better performance.
• Heavy images: Optimize image sizes to improve loading times.
• Plugin conflicts: Deactivate performance-heavy plugins temporarily.
• Hosting issues: Contact your hosting provider for performance optimization.

Issue 3: Block alignment and spacing issues

• Theme or Plugin conflicts: Check for compatibility issues with your theme or plugins.
• Custom CSS: Inspect custom CSS for unwanted styling affecting block alignment.
• Block spacing: Use the block spacing controls within the block settings for precise adjustments.

Issue 4: Block editor saving issues

• Browser issues: Try different browsers or clear the browser cache.
• Plugin conflicts: Deactivate plugins to check for interference.
• WordPress core issues: Update WordPress to the latest version.
• Server issues: Contact your hosting provider for troubleshooting.

Issue 5: Block editor display issues (e.g., missing blocks, incorrect rendering)

• Browser compatibility: Try different browsers or update your current one.
• Theme or Plugin conflicts: Deactivate conflicting themes or plugins.
• CSS issues: Check for custom CSS affecting block display.
• JavaScript errors: Inspect the browser console for JavaScript errors.

Issue 6: Additional considerations

• Custom Block development: If you’re developing custom blocks, ensure proper code structure and validation.
• Third-party block plugins: If using third-party block plugins, check for updates and compatibility.
• Performance optimization: Optimize images, minify CSS and JavaScript, and leverage caching for improved block editor performance.

Some common FAQs regarding the Gutenberg blog editor

Gutenberg block tutorial guide summary

The Gutenberg Block Editor makes it easier to create and manage content in WordPress using a simple, visual interface. With blocks, you can build flexible layouts, add rich media, and control the look of your pages without writing code.

In this guide, you learned how to use Gutenberg step by step—from the basics to advanced features. You also discovered best practices, common issues, and how to solve them.

Now it’s your turn. Start experimenting with blocks, improve your content layout, and make the most of what Gutenberg offers. The more you practice, the better your content will look and perform.

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• Common WordPress Errors (Part 1) – Fix frequent issues that can break your WordPress site.
• Best WordPress Business Trends 2024 – Discover what’s trending and how to future-proof your WordPress business.
• Website Heatmap Guide – Understand how users interact with your site and improve your layout with real data.